A daring team of coaches creating the unstoppable

 

About Chi-Town Athletes

With years of success, experience, and personal training this team is capable of analyzing your body and creating a fitness plan that will help you reach your goals.

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The challenge

De Wayne Roberts, the founder, came to me looking to get a custom logo made for his team. His idea was to incorporate the Chicago city skyline behind a flexed bicep. With that in mind, and a super-rough sketch, I took off running and created a logo that his team is proud of.

 
 
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Client sketch

It all begins with an idea. In this case De Wayne had a vision in mind but he needed some fine-tuning.

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My sketch

Luckily for him I grew up drawing comic book super-heroes so I had plenty of experience drawing muscles from all angles. The angle he wanted was pretty straightforward so it didn’t take many attempts to nail it down.

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My sketch pt.2

Also luckily for him I have a background in creating letter art due to a fascination with graffiti artwork in my youth. Unluckily for him I can’t spell and sometimes letters get left out in the process.

 

Final Product

Full Lockup

Full Lockup

Iconic Mark

Iconic Mark

Wordmark

Wordmark

 
Full Lockup

Full Lockup

Iconic Mark

Iconic Mark

Wordmark

Wordmark

 
Profile in Blue

Profile in Blue

Profile in White

Profile in White

Profile in Red

Profile in Red

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“Damn bro!! You nailed it. We love the way it turned out!!”

- De Wayne Roberts